ISO-20252 › Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements

ISO-20252 - 3RD EDITION - CURRENT
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This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

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Document Number

ISO 20252:2019

Revision Level

3RD EDITION

Status

Current

Publication Date

Feb. 1, 2019

Committee Number

ISO/TC 225