ISO-20671-1 Brand evaluation - Part 1: Principles and fundamentals

ISO-20671-1 - 1ST EDITION - CURRENT


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This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

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Document Number

ISO 20671-1:2021

Revision Level

1ST EDITION

Status

Current

Publication Date

Nov. 1, 2021

Committee Number

ISO/TC 289