ISO-20671-1 › Brand evaluation - Part 1: Principles and fundamentals
ISO-20671-1
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1ST EDITION
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CURRENT
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This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
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Document Number
ISO 20671-1:2021
Revision Level
1ST EDITION
Status
Current
Publication Date
Nov. 1, 2021
Committee Number
ISO/TC 289