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This document aims to: a) guide and give ideas for leaders, managers, and teams to plan the deployment of Value Management approaches and effective application of Value Management core / specific methods; b) help organizations improve performance, productivity, profitability and effectiveness; c) address Value Management at the managerial level; d) support people in strengthening value culture; e) give guidance for strengthening Value Management and Value Management methods at different levels within the organization; f) identify the conditions for effective Value Management; g) give guidance for value-based decision-making; h) stimulate and support innovation; and i) establish a basis for developing training and certifying procedures for individual competences in Value Management. Figure 1 presents the envisaged organization of documents relative to the Value Management field and the standards available at the CEN level for all users of this document. (figure not reproduced) Figure 1 - Documents in relation to Value Management A system for certification of individual professional competence is maintained by the National Value Associations in Europe. The qualification "Professional in Value Management" (PVM) is recognized across Europe by National Value Associations as an indicator of competence. This qualification is also recognized in other countries outside Europe.