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This document establishes general principles for an organization to identify the risks related to various types of product fraud and product fraudsters. It provides guidance on how organizations can establish strategic, business countermeasures to prevent or reduce any harm, tangible or intangible loss and cost from such fraudulent attacks in a cost-effective manner. This document is applicable to all organizations regardless of type, size or nature, whether private or public sector. The guidance can be adapted to the needs, objectives, resources and constraints of the organization. This document is intended to promote common understanding in the field of product-related fraud risk and its countermeasures.