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ISO 29991:2014 specifies requirements for language learning services outside formal education. These include any language learning services that are addressed to language learners themselves, as well as to interested parties that are acquiring the services for the benefit of learners. The key features of any such service are that the goals of learning are defined and evaluated, and that it involves interaction with the learner. The instruction can be delivered face-to-face or mediated by technology, or it can be a blend of both.

Entities interested in using ISO 29991:2014 will include language learning service providers of all kinds and sizes, as well as associations or consortia of language learning service providers.

In cases where the language learning services are provided by an organization that delivers products (goods and services) or other learning services in addition to language learning services, ISO 29991:2014 only applies to language learning services.

ISO 29991:2014 is not specifically aimed at schools, colleges and universities which provide language learning as part of a formal educational system but may be useful to them as a tool for reflection and self-evaluation.