IWA-41 › Guidelines for live streaming marketing service
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This document provides guidelines for the service process and operations management of live streaming host, live streaming marketing platform, live streaming marketer, and multi-channel network agency (MCN agency) in the process of carrying out live streaming marketing services. This document is applicable to the parties involved in live streaming marketing services.
This document does not cover information technology (IT) requirements, specifically excluding:
. information security, cybersecurity, and privacy protection;
. coding of audio, picture, multimedia, and hypermedia information;
. IT service management and IT governance.
To find similar documents by classification:
03.100.20 (Trade. Commercial function. Marketing E-commerce, see 35.240.60)
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Document Number
IWA 41:2023
Revision Level
1ST EDITION
Status
Current
Publication Date
Nov. 1, 2023
Committee Number
ISO/TMBG